“The logo is not branding” That’s the first mistake many marketing company does. Branding adds emotional value to the product by building a story that well illustrates the brand benefit. Cherry Blossom shoe polish branding approach brings “FUN” with Charlie Chaplin to the boring shoe polish brand category.

This enhances brand communication and builds competitive edge. The relaunch of Cherry Blossom brand needed to communicate Extra Rich Wax Formula. Ultimately benefitting the customers.